Pernod Ricard has introduced Royal Salute 62 Gun Salute collection comprising The Original Reserve, The American Oak Reserve and The Peated Reserve.
The Peated Reserve will be exclusively available in travel retail through Pernod Ricard Global Travel Retail (GTR) starting this autumn.
The collection aims to capture the essence of the 62-gun salute spectacle, British monarchy’s ceremonial honour fired on state occasions from the Tower of London.
Royal Salute has also announced a new brand home for the range: an exclusive suite inside the 13th-century Martin Tower, once home to the Crown Jewels. This space will be accessible only to high-net-worth individuals and select global travel retail partners by invitation only.
The Peated Reserve blends over 50 precious whiskies, including malts from the Caperdonich distillery in Rothes, Scotland. This exclusive edition features a hint of smoke, evocative of the drifting smoke from the gun salute cannons at the conclusion of the ceremonial firing.
The expression delivers dark cherries, ripe pears and green apples on the nose, giving way to blossom honey, milk chocolate honeycomb and orange marmalade.
On the palate, it incorporates orange zest and lemon sherbet, layered upon notes of ripe peaches, Jamaican ginger cake, toasted oak and peat smoke.
Royal Salute Master Blender Sandy Hyslop hand selected long-matured malt and grain whiskies to create the 62 Gun Salute blends.
Hyslop said: “As the crowning jewel in Royal Salute’s portfolio, the crafting process behind this collection was lengthy and meticulous until I was absolutely confident that we had blends representative of an authentic 62 Gun Salute ceremony.
“The collection’s flavour profile is beautifully complex and rounded, connecting all the senses to create a lasting taste experience that reflects the significance of the occasion.”
Pernod Ricard GTR Vice President Global Marketing Liya Zhang commented: “We are delighted to offer this exquisite new peated expression exclusively to travellers.
“This is testament to the importance of travel retail as a key channel to elevate both the image and reach of Royal Salute, as well as an effective brand-builder.
“Global travel retail provides the ideal setting for the brand’s most prestigious collections such as the Royal Salute 62 Gun Salute. From our research we know that 54% of global travellers purchase duty-free exclusives or unique products.
“We look forward to introducing the new collection to travellers for purchase, in a phased approach from this autumn.” ✈
