UK. Ian Macleod Distillers has teamed up with Avolta to launch Edinburgh Gin’s The Meadows, created exclusively for its new boutique in World Duty Free at Edinburgh Airport.
The full-strength flavoured gin is the debut offering in the Edinburgh Gin Traveller’s Collection.
The line is being showcased via the Edinburgh Gin Boutique at Edinburgh Airport, the historic home city of Edinburgh Gin.
The immersive 20sq m space is inspired by the design of Edinburgh Gin’s new distillery and visitor centre, due to open later this year at The Arches near Waverley Station in central Edinburgh.
The Meadows is a London Dry-style expression, capturing the atmosphere of a Scottish meadow and inspired by the popular park in central Edinburgh, locally known as The Meadows.
Edinburgh Gin Head Distiller David Wilkinson said: “The initial aroma has a big hit of verbena and lemon, with a hint of spearmint. This is followed by the more subtle aromas of elderflower and chamomile.
“On the palate, the initial herbal flavour develops into soft lemon. The aftertaste is dominated by meadowsweet; floral but with a finish of honey and almond.”
This new expression is an addition to the brand’s range of full-strength gins, including the Avolta-exclusive Key Lime & Ginger; Rhubarb & Ginger; Strawberry & Peppercorn; and Classic; along with the three highly popular Edinburgh Gin liqueurs, Rhubarb & Ginger; Raspberry; and Elderflower.
Avolta Global Category Head of Liquor David de Miguel added: “We are delighted to be able to offer our customers this Edinburgh Gin exclusive in the stunning Edinburgh Gin Boutique, located within our fully refurbished World Duty Free store.
“At Avolta, we are committed to supporting local brands and The Meadows exclusive perfectly captures the spirit of this much-loved greenspace, situated in the bustling city of Edinburgh.
“We are confident it will prove to be a popular purchase with the many travellers using the airport for their business trips, weekend breaks or well-deserved holidays, and enable them to take a memento of Scotland’s capital city home with them.”
The Boutique enhances Edinburgh Gin’s airport footprint, complementing the brand’s signature bar at Plaza Premium’s airside executive lounge, which opened in 2022.
As reported, the drinks company recently introduced its refreshed packaging in travel retail at the Edinburgh Gin Boutique, before making its UK and global debut.
The updated packaging conveys the brand’s ‘Filled with Wonder’ positioning and captures the distinct character of each premium gin highlighting the range’s use of natural flavours.
Ian Macleod Distillers Global Travel Retail Director William Ovens said: “We are delighted to announce the arrival of our new expression The Meadows, which is exclusively available at our Edinburgh Gin Boutique.
“The Meadows’ delightful combination of citrus and floral flavour notes offers something distinctive and complementary to the Edinburgh Gin range. The fact that it is ‘available to all’ means that all departing passengers can buy it, regardless of where they are travelling.”
Edinburgh Gin was the first gin brand to introduce flavour to the category back in 2010 and is the number one super-premium gin in UK travel retail. ✈
