FRANCE. Integrated design and marketing agency WePurple has appointed experienced retail design expert Valérie Halo as General Manager France.
Halo will spearhead the group’s business and support clients in one of luxury’s heartlands. She will be joining her WePurple colleagues based out of Singapore, Cape Town, London and Mexico City at TFWA World Exhibition & Conference later this month.
Halo has built a reputation as a highly strategic retail director and account lead for over a decade at leading design agencies. She has directed a range of high-profile projects spanning large-scale interior architecture, retail design, merchandising and branding for clients including Lagardère Travel Retail, Moët Hennessy, L’Oréal, Unilever and LVMH Fragrances.
WePurple Group Managing Partner Olivier Grometto said: “As an iconic city in the world of luxury, Paris is a hugely strategic location for WePurple as we focus on our mission of ‘purpling the world’.
“In Valérie we have a highly respected and accomplished leader to drive our business and support the growing roster of clients leveraging WePurple’s unique integrated approach to retail marketing, design and communications.”
Halo commented: “WePurple has a unique profile, combining an international outlook with a local footprint in key locations. Its broad service offering and deep industry know-how provide clients with an extremely compelling vision and capabilities for navigating an increasingly complex consumer landscape.
“I’m excited to join the team and add my own perspective and experience to the rich blend of skills and creativity that sets WePurple apart.” ✈️
