GERMANY. Hamburg Airport, in partnership with leading Turkish travel retailer Setur Duty Free, officially opened new Victoria’s Secret and Guess stores this week. The spaces span a combined 108sq m.
The collaboration marks a significant dual milestone for Hamburg Airport and Setur Duty Free, the companies said, as they work together to enhance the travel shopping experience.
“We are thrilled to bring the renowned Victoria’s Secret and Guess brands to Hamburg Airport,” said Setur Duty Free CEO Ahmet Sönmez. “This partnership with Hamburg Airport is a key part of our strategy to expand our global footprint and provide travellers with exceptional shopping experiences.”
Hamburg Airport Head of Center Management Lutz Deubel added: “With Setur, we welcome a new partner for travel retail at Hamburg Airport. To celebrate its launch, the company is combining two popular fashion labels in one store. The comeback of Victoria’s Secret [after a five-year absence] in particular should delight our passengers, as it is the only opportunity in northern Germany to get their products directly in the store.
“With Guess as a second brand, our passengers can enjoy a wide variety of shopping in one area. Today we are not only celebrating the opening of a store, but also laying the foundation for further cooperation with Setur.”
Victoria’s Secret appears in a 61sq m space designed with subtle rosé colours combined with wooden elements. It features a wide selection of signature fragrances, body care products, accessories and an assortment of intimate apparel and sleepwear.
Lifestyle brand Guess (42sq m) offers a comprehensive range of apparel and accessories, including the brand’s logo pieces, handbags and sustainable products. This is a debut for the brand with a fixed assortment at Hamburg Airport.
Hamburg Airport welcomed 13.6 million passengers in 2023. The airport offers flights to around 120 destinations. ✈
