Ferrero Travel Market showcased latest innovations from its brands, including Kinder, Tic Tac, Raffaello, Nutella and Ferrero Rocher, at the TFWA World Exhibition in Cannes.
The company is diversifying its travel retail portfolio and emphasising consumer engagement and sustainability across all its categories.
The underdeveloped biscuits category remains a key focus for Ferrero. As reported, the company recently expanded its presence with Belgian biscuit brand Delacre’s travel retail debut.
Along with Royal Dansk, Fox’s and Paterson’s, Delacre will be part of Ferrero’s fine biscuits category, created to explore the growth potential in this sector.
Looking ahead to 2024/25, Ferrero plans to continue supporting its La Biscotteria concept, which features six brands and nine products: Kinder Cards, Kinder Happy Hippo, Kinder Duo, Kinder Kinderini, Nutella B-ready and Nutella Biscuits.
Ferrero Travel Market has introduced a travel retail-exclusive Nutella Next Destination pack containing three 30g Nutella jars, each labelled with the name of a different country.
The colourful product, aimed at younger travellers, was unveiled during the Cannes show earlier this month.
Ferrero also celebrated the global launch of its travel retail-exclusive recyclable Rocher Iconic Gift tin – a key addition to its gifting portfolio.
A QR code on the pack directs consumers to upcycling ideas, encouraging them to reuse the tin after finishing the pralines.
In January, Ferrero will introduce a 300g Raffaello tin, containing 30 coconut-flavoured pralines. The tin is designed for reuse after consumption.
The Raffaello Tablet, a new product in the Tablets category, was showcased at Ferrero’s booth in the TFWA World Exhibition. It comes in a travel retail-exclusive format with easy-to-open, resealable and fully recyclable packaging.
Additionally, Ferrero Travel Market previewed several permanent additions to the Kinder brand as part of its ongoing development.
These include Kinder Schokobons White 288g, which comes with a white-chocolate coating, milk centre and hazelnut pieces. The second addition is Kinder Mix Natoons Plush, which features a sweet treat with a koala, panda or meerkat plush toy.
Travellers can bring the toys to life using the ApplayDu app for an interactive ‘edutainment’ experience. These products will be available from January.
Ferrero Travel Market will also debut the restyled Kinder Chocolate 400g pack early next year. The new design will feature the classic big pack along with a customisable playset.
Consumers will also get access to Let’s Story, an audiobook platform on the ApplayDu app that lets families create their own stories or listen to classic fairy tales.
In April, Ferrero will introduce new packaging for the Kinder Mini Chocolate 460g, Kinder Mini Bueno 400g and Kinder Happy Moments 337g packs.
These will use fully sustainable polypropylene packaging, in line with Ferrero’s commitment to recyclable materials.
Ferrero also introduced Tic Tac Two in Cannes, extending the Tic Tac brand and its first sugar-free product in travel retail.
The initial offerings include two flavours: Strawberry & Lime and Spearmint (Fresh & Mild), with each box containing 38 Tic Tacs, double the size of the traditional ones.
The two-layer design provides two distinct flavours simultaneously. The packaging and promotional materials are designed to be bright and playful, targeting a younger audience.
Ferrero Travel Market General Manager Sergio Salvagno said: “Different traveller demographics and changing passenger demands require us to innovate and update our product portfolio in order to continue driving growth.
“We remain committed to keeping our offer fresh and exciting, and our diverse brand range really does incorporate something for everyone.
“In addition to premium chocolate, I am also excited by the potential within the premium biscuit category, which represents excellent opportunities within gifting and sharing.
“We have big ambitions for this business, which we will pursue in tandem with our stated sustainability goals of protecting the environment – sourcing ingredients sustainably, promoting responsible consumption and empowering people.” ✈