BRAZIL. Italian eyewear house Safilo Group has rolled out the Tommy Hilfiger 2024 eyewear collections with Avolta at São Paulo and Rio de Janeiro airports.
The launch is being supported by a 360° campaign at both Brazilian hubs, featuring a digital media plan, exclusive products and in-store activations, running for one month at both locations.
The campaign showcases the brand’s latest eyewear collections, including Sporty Leisure, made with bio-based injected materials, and Modern Preppy, sophisticated sunglasses crafted from renewed acetate.
These eyewear collections celebrate the brand’s ‘classic American cool’ heritage, reimagined with a stylish contemporary flair.
Avolta Global Promotions Manager – WJA & Sunglasses Carla de Lellis said: “We are delighted to partner with Safilo on this campaign for Tommy Hilfiger, combining exclusive products, cutting-edge design and strong in-store visibility that perfectly reflects the Tommy Hilfiger brand heritage.
“Showcasing the brand’s iconic 2024 Eyewear Collection to travellers at São Paulo and Rio de Janeiro airports, together we aim to enhance the shopping experience, bringing joy and an extra touch of style to travellers worldwide.”
Safilo Global Key Accounts Director Alessandro Marinelli added: “We are glad to collaborate with Avolta on this immersive campaign that will highlight Tommy Hilfiger’s 2024 Eyewear Collection. This initiative is part of our plan to drive traffic by enhancing customer experience.” ✈
