UAE. Fragrance house Scent of Africa is set to highlight its latest product developments at the upcoming Middle East and Africa Duty Free Association (MEADFA) Conference in Abu Dhabi on 17-19 November (Stand MC0).
After a well-received TFWA World Exhibition showcase in Cannes, the brand will present its 100ml bottle, addressing increased consumer demand for larger options.
This return to MEADFA will also serve as a prime networking opportunity, allowing Scent of Africa to connect with key players in the global duty-free and travel retail sectors as it further grows its presence in these important markets.
Scent of Africa combines African ingredients with rich storytelling to appeal to customers seeking luxury and authenticity.
At the event, the brand will also showcase its novelties – Fik and Gleti Eau de Parfum, the fourth fragrance duo in the Eternal Legends collection, and its new travel-friendly discovery sets.
Several product launches are set for next year, including a premium collection designed to further elevate the luxury experience.
Establishing a strong foothold across the continent is a priority for Scent of Africa, an African brand deeply connected to its culture. The brand is committed to regional expansion, underlining its heritage while introducing what it describes as African luxury to consumers worldwide.
Travel retail represents an important aspect of the company’s global growth strategy, particularly in regions such as the Middle East and Africa where its premium offerings resonate strongly with consumers. ✈
