Beauty sector powerhouse Coty has joined forces with renowned Austrian crystal house Swarovski in a long-term partnership to develop what the partners called “a new vision of fragrances”.
Coty said the agreement marks the beginning of a long-term partnership, rooted in a mutual focus on creativity and innovation.
“The collaboration comes as Coty continues to elevate and diversify its portfolio, continuously bringing new products, brands, and innovations to the forefront,” the company stated.
“The new partnership also reinforces Coty’s reputation as the go-to partner for global brands looking to create or elevate their beauty portfolios.”
Swarovski crystal is represented in more than 140 countries. It is available through 2,300 Swarovski boutiques complemented by selected multi-brand partners.
The partners said the alliance will enable Swarovski to enhance its brand presence and visibility in the beauty market and diversify its product offerings.
“In addition, it will bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality,” they commented.
Coty Chief Brands Officer Prestige Jean Holtzmann said: “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges.
“Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia.
“This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
Swarovski Chief Commercial Officer Michele Molon said: “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories.
“This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colourful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise.
“Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”
The first launch under the licensing agreement is anticipated in 2026. ✈
