UAE. ARI has joined forces with leading skincare, makeup and fragrance brand Charlotte Tilbury Beauty in an exclusive activation at Abu Dhabi Zayed International Airport.
Celebrating Charlotte Tilbury’s partnership with F1 Academy, the activation, which ran from 4-9 December to coincide with the Abu Dhabi Grand Prix, included a ‘Hot Lips’-branded car, live DJ and limited-edition gift with purchase offer.
As reported, ARI’s Abu Dhabi airport store opened last year as a collaboration between ARI Middle East (ARIME) and local partners, Travel Retail Sales and Services (TRSS).
ARI Global Buying Manager Mark Campbell said: “We’re committed to making every customer journey joyful, so we focus on creating exclusive experiences and memorable moments for passengers.
“We are delighted to strengthen our collaboration with the Charlotte Tilbury Beauty team and to support their partnership with F1 Academy as we continue to elevate the world-class retail experience at TRSS Abu Dhabi Duty Free.” ✈️
| Charlotte Tilbury Beauty was announced as Official Partner and the first female-founded beauty brand to partner with the F1 Academy – the female-only, Formula 4-level single-seater racing championship founded by the Formula One Group – earlier this year.
The collaboration aims to “empower, inspire confidence, and encourage young women to chase their dreams”, showcasing F1 Academy’s current drivers by spotlighting their achievements and the opportunities available to women in motorsport, both on and off track. |
