SOUTH KOREA. Lotte Duty Free has launched a collaborative marketing campaign between its Busan downtown and Gimhae International Airport stores to drive spending among Korean and international tourists while boosting local tourism.
From 17 February until 30 April, the retailer’s Busan store is offering KRW20,000 (US$14) in PRE-LDF PAY rewards to customers who visit with friends, redeemable for purchases over US$200.
Additional rewards include KRW1 million (US$688) in LDF PAY to the customer with the most referrals and another KRW1 million (US$688) to the pair with the highest combined purchases.
Korean customers who spend US$700 or more by 31 March will receive a complimentary round-trip ferry ticket to Tsushima Island.
Until 9 March, Lotte Members in the Yeongnam region who receive a promotional LMS message can enjoy an instant discount of up to KRW40,000 (US$28) on purchases of US$100 or more.
For international tourists, Lotte Duty Free is offering exclusive shopping benefits to holders of the Visit Busan Pass, a dedicated tourism card for foreigners. Eligible customers will receive a welcome gift and discount vouchers worth up to US$70, based on their purchase amount.
At its Gimhae Airport location, the retailer has also rolled out an array of brand promotions and discounts for departing travellers.
The airport store showcases an extensive line-up of fragrances from key brands, including Jo Malone London, Tom Ford Beauty, Le Labo and Bulgari, allowing customers to sample products before purchasing.
Also available at the store are exclusive brands such as Montblanc, Mandarina Duck and DAKS, along with health food names JungKwanJang and Saenggwabang.
Merchandise from the hit Netflix series Squid Game is on sale, and Lotte Duty Free members can enjoy up to an additional -10% discount on food purchases, depending on quantity.
A Lotte Duty Free spokesperson said: “As the leading duty-free shopping destination in the Yeongnam region, we are continuously enhancing our brand offerings and customer services. Through a variety of promotions at our Busan and Gimhae Airport stores, we aim to enhance the travel experience for our customers.” ✈
