Sparkling wine specialists Henkell Freixenet will showcase its latest wines & spirits innovations and travel retail-exclusive offers at the upcoming IAADFS Summit of the Americas (8-11 March) in Miami.
Henkell Freixenet Head of Sales Global Travel Retail Olive Ramon remarked: “Our sparkling wine, wine and spirits products include the worldwide leading sparkling wine and cava brand Freixenet and the world’s best-selling Prosecco, Mionetto (IWSR 2023).
“This diversified portfolio allows us to react flexibly to trends, mitigate effects and drive growth for our business partners. We are satisfied with our development this year in the Americas.
“The company’s focus in 2025 will be to further consolidate its global icon brands in the US duty-free market. Recently Henkell Freixenet was able to gain new SKU listings in some of the major airport locations that support its growth in the region, especially in the trending category Crémant with our Crémant Gratien Meyer Cuvee Flamme Brut and Rosé.”
In Latin America, Henkell Freixenet secured a listing on the Mionetto Luxury Line with Brut and Rosé, recorded positive results at key airports and a listing with both SKUs of the Freixenet Royal Range.
The company is riding the trends around Prosecco, premiumisation, Crémant, low- and no-alcohol as well as Aperitivo moments. At the Miami event, the Henkell Freixenet stand (705) will feature a bartender mixing cocktails live for visitors.
Premiumisation, a key driver of demand
Premium and above price segments account for around 70% of the sparkling wine category growth (IWSR Sparkling Wine CAGR 2023-2028) in the past years.
Henkell Freixenet serves this development with its International Prestige Brands, such as Champagne Alfred Gratien, Gratien & Meyer and Schloss Johannisberg.
Being the code for “French sparkling wine made in the traditional Champagne method but outside the Champagne region”, Crémant is a style of wine that’s similar to Champagne but affordable.
Global Crémant consumption volume increased +3.2% in 2023 (IWSR 2023). France is largest market for Crémant followed by Germany, the USA and UK.
Henkell Freixenet is leveraging the category’s potential with its Crémant brand Gratien & Meyer.
Elevating the no- and low-alcohol segment
The no-and low-alcohol trend continues to grow, driven by Europe (particularly Germany, the UK and Poland) and the Americas (IWSR, Global Trends Report 2024).
Henkell Freixenet has extensive experience in producing non-alcoholic sparkling wines and is a key player in the sector. Freixenet is the most widely distributed non-alcoholic sparkling wine brand internationally (IWSR 2023).
The Mionetto portfolio, with Mionetto 0.0% and Mionetto Aperitivo alcohol-free, is driving growth and is a leader in markets such as Poland.
Mionetto 0.0% Sparkling Alcohol-Free is seeing strong growth in the non-alcoholic sparkling wine category, currently ranked seventh and continuing to gain market share.
To expand its presence in the spritz category, Mionetto introduced Mionetto Aperitivo in both alcoholic and non-alcoholic versions. The Mionetto Aperitivo Kit has performed well in key markets, including Poland, France, Germany and the USA. It allows consumers to create their spritz with or without alcohol.
Mionetto Aperitivo is made with a blend of citrus fruits and botanicals, crafted to complement Mionetto Prosecco for a balanced spritz. The alcohol-free version, when mixed with Mionetto 0.0% Sparkling Alcohol-Free, offers a light alternative.
For travel retail, Mionetto will introduce a combo package featuring both the Prosecco and Aperitivo for a convenient spritz experience.
Spotlight on Freixenet
Freixenet has introduced two alcohol-free sparkling wines, Cordon Negro 0.0% and Cordon Negro 0.0% Rosé, in response to growing demand for low-alcohol alternatives.
Packaged in the brand’s signature black bottle, the new releases align with the recently updated Freixenet Cordon Negro Cava. The wines contain 30g/l of sugar and 15 calories per 100ml, aiming to offer a balanced alcohol-free option.
The wines will soon be rolled out in travel retail and in domestic markets across the USA, France and Poland, with a wider launch to follow.
Freixenet has also extended its sparkling wine portfolio with Brut Royal and Rosé Royal. As reported, these expressions offer crisp flavours, blending Freixenet’s Mediterranean flair with French elegance.
These were launched in travel retail – including in partnership with Avolta – as well as domestically in the UK and Brazil. The Brut and Rosé are presented in haute couture-inspired packaging. ✈
