USA. Costa Coffee has appointed experienced travel retail executive David Ferreira (pictured) as Senior Director of Strategic Sales for the US, as it seeks further growth in the regional travel market.
Ferreira has held leadership roles across the travel retail industry. He served as Vice President of Global Retail and Wholesale for hospitality, retail, international, cruises and travel retail at JDE Peet’s USA (Tea Forte, L’Or Coffee) for eight years.
Before that, he spent nearly a decade as head of travel retail and premium channels at writing instruments brand AT Cross.
He also served as a Management Committee Member at Tax-Free World Association (TFWA) from 2014 to 2016. His experience spans retail, travel retail, food service and wholesale channels.
In his new role, Ferreira is tasked with expanding Costa’s presence in travel hubs by developing partnerships with concessionaires, food & beverage operators and travel retailers, across cafés, coffee shops, grab-and-go kiosks, sit-down restaurants, airport lounges, inflight services, train station cafés, airport food courts and self-service vending machines.
“Costa Coffee is a globally recognised brand with a rich heritage, and I am excited to lead its strategic sales efforts in the US market,” said Ferreira.
“The travel retail sector presents significant opportunities for premium coffee experiences. I look forward to working with our partners to enhance Costa’s Coffee offerings across key travel hubs and introduce more US travellers to the brand.”
Costa Coffee’s Smart Café and countertop units currently serve travellers and staff in more than 17 US airports, including hubs such as Chicago O’Hare, Dallas/Fort Worth and Seattle-Tacoma. Owned by The Coca-Cola Company, Costa Coffee entered the US market in 2021. 
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