SINGAPORE. Athens-based Choco Myths is set to make its debut at the upcoming TFWA Asia Pacific Exhibition, to be held on 11-15 May in Singapore.
Building on its successful participation at the TFWA World Exhibition in Cannes last year, Choco Myths is now setting its sights on the Asian market.
At the show, the brand is set to showcase its innovative confectionery line, which blends mythology, history and fiction into chocolate and biscuit creations, presented in what it describes as a fun yet respectful way.
Since launching in 2016, the brand has quickly expanded its portfolio, now offering 22 collections, 242 SKUs and more than 300 original designs inspired by cultures around the world.
Among its notable collections are Greek, Italian, the Nordic, Egyptian, the UK, Spanish, German and French, featuring characters such as Zeus, Julius Caesar, Thor, Cleopatra, Shakespeare, Don Quixote, Wagner and Joan of Arc.
Choco Myths crafts all products in Athens, where the brand oversees production end-to-end – from chocolate making to hand-finished packaging.
The designs are created in partnership with acclaimed caricaturist Dimitris Georgopalis.
Choco Myths sets itself apart in travel retail by offering exclusive products unavailable in local markets, creating a sense of rarity for travellers.
Available in milk and dark chocolate, its bars feature distinctive designs and vibrant packaging, serving as both gifts and memorable travel souvenirs.
Building on this, the brand plans to develop airport-specific micro-collections, such as Swiss alpine scenes for Zurich or Maori-inspired designs for Auckland, offering a strong sense of place.
Choco Myths General Manager Georgios Chouseas said, “We remain committed to our strategy as a travel retail-exclusive brand and firmly believe that more retailers will soon appreciate what we bring to the table: customisation, innovation, beautiful merchandising execution, collectability and exclusivity.”
Since its launch, Choco Myths has established a presence in global markets such as the Middle East, North Africa and the Americas.
In addition, the brand was recognised at the 2023 Frontier Awards finalist for ‘Star Food & Confectionery Product of the Year’, reflecting its growing influence in the category.
Looking ahead, Choco Myths is preparing to launch three new partnerships in the second quarter of this year. Chouseas said, “Choco Myths is now on the radar of many retailers, and we’re thrilled to see the positive response from the industry. We’re excited to demonstrate how we can bring the true essence of travel retail to stores around the world.” ✈
