IRELAND. Leading travel retailer ARI is preparing to celebrate National Day of Joy on 25 June with a major campaign around its brand expression, ‘Joy on your way’.
The celebrations this week include a striking makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment of our mobile website. On 25 June we will also carry an interview with ARI CEO Ray Hernan and Chief Joy Ambassador Paula Pryor about the impact of the ‘Joy on your way’ brand expression.
ARI is marking National Day of Joy across its global estate with live music, tastings and demonstrations plus exclusive giveaways and competitions.
The retailer said its teams are focused on “honouring the universal understanding but unique feeling of joy, ensuring it is a central component of the airport shopping experience”.
ARI put the theme of ‘joy’ front and centre of its new brand expression introduced in February 2023 – taking into account the fact that airports are places of emotion, with humanity at its most expressive and intense, and recognising the role of shopping and other services in influencing traveller experiences. The aim was to underscore what the travel retailer terms its point of difference and to “harness the power of human connection across all aspects of the business”.
*More coverage will follow on National Day of Joy, 25 June. ✈
