UK. Champagne Lanson partnered with Avolta to launch a high-profile tennis-themed campaign which celebrated its long-standing association with Wimbledon (23 June to 13 July).
The initiative, which ran from 30 May to the end of June, saw the introduction of the house’s limited Wimbledon Pouch Editions Le Black Création and Le Rosé Création cuvées at key UK travel hubs.
High-profile promotions were staged in Heathrow terminals 2 and 5, Gatwick, Stansted and London City airports, as well as at The Shuttle terminal in Folkestone. The partners also ran immersive digital bars at Heathrow.
According to the partners, the campaign was a success with Avolta selling out of the Wimbledon-themed pouches within a week. It marked the first time these limited-edition formats had been made available through the travel retailer’s network.
Champagne Lanson has been the official Champagne supplier for The Wimbledon Championships since 1977, making it the second-oldest sponsor of the tournament after Slazenger.
Lanson Le Black Création Champagne “blends French winemaking savoir-faire with the spirit of British summer celebrations”, while Lanson Le Rosé Création Champagne is a fruit-forward rosé Champagne with refined bubbles.
Both cuvées reflect the house’s signature non-malolactic fermentation style, delivering freshness and vibrancy. Both are presented in reusable Wimbledon pouches.
“We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Champagne Lanson Head of Travel Retail Marian Geoffroy. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of summer, Champagne and sport.” ✈
