HAINAN, CHINA. Roman luxury house Bvlgari has partnered with China Duty Free Group (CDFG) to launch a striking pop-up at the cdf Sanya International Duty Free Shopping Complex (cdf Mall) in Haitang Bay.
This immersive fragrance experience, running until 29 August, invites travellers to discover Bvlgari’s Roman heritage and its olfactory portfolio inspired by ‘gems of nature’.
The Bvlgari Universe pop-up is centred on the newly launched Bvlgari Allegra Insieme, a woody floral fragrance crafted by Master Perfumer Jacques Cavallier and his daughter Camille. It also shines the light on Le Gemme Amunae, a jasmine scent inspired by the mystical allure of moonstone.
A pink Allegra Insieme photo booth provides visitors with a romantic setting to take photos, while Allegra Maxi Shelley styling services elevate the experience with personalisation. In addition, visitors can also indulge in a pampering hand massage using Bvlgari’s bath and body products.
At Bvlgari’s flagship boutique at the cdf Mall, shoppers can enjoy a bespoke HospitaliTEA ritual. The ritual reflects Bvlgari’s commitment to delivering an experience that transcends traditional retail.
CDFG Deputy General Manager Product Merchant Department Dorothy Liu commented, “Bvlgari’s vision for this pop-up perfectly complements CDFG’s commitment to curating premium travel retail experiences.
“It’s a brilliant example of what can happen when emotion meets excellence, and we’re excited to keep building unforgettable memories for our customers together.”
Bvlgari Global Perfume Sales Managing Director Alberto Goncalves commented, “With this immersive universe at Haitang Bay, Bvlgari continues to elevate travel retail – blending Roman creativity, high perfumery and dynamic storytelling into a bold brand experience.
“From scent discovery to heartfelt gifting, every moment invites connection and emotion. We’re proud to celebrate this milestone alongside CDFG, marking a new chapter in our longstanding partnership and shared commitment to exceptional luxury.” 🏝️
