NEW ZEALAND. Dior has opened a large-scale beauty installation at The Loop Duty Free’s departures store at Auckland International Airport.
The counter, officially opened last week, features an innovative retail design which is said to offer travellers greater visibility across all Christian Dior perfumes. The counter also includes an enhanced make-up offering through a Lip Studio and make-up workstation, where customers can receive a makeover. A Skincare Bar completes the Dior beauty installation.
The counter installation follows a major two-part refurbishment of The Loop Duty Free New Zealand’s departures store which has seen top luxury brands take advantage of increased space.
The Loop Duty Free New Zealand General Manager Tom Byrne said: “We are thrilled to have cut the ribbon on Dior’s latest display. There is an increasing demand to provide our duty free customers with more than just products on shelves, but to create a full brand experience. Dior’s newest installation offers a modern shopping experience and is a great showcase of all the amazing products that the brand has on offer.”
