Performance eyewear specialist Rēvo has teamed up with performance automobile brand Jeep to launch a capsule collection geared towards adventure-seekers. The Rēvo x Jeep Collection is now available in Europe, Hong Kong and Australian travel retail with a further roll-out planned for late 2020.
The Rēvo x Jeep capsule collection is a collaboration built on shared values of “innovation, craftsmanship and a passion for adventure”, the brands said in a joint statement. It combines Jeep’s distinctive DNA with Rēvo’s NASA-based polarised lenses and is comprised of four styles: Desert, Metro, Cove, and Canyon.
Desert is an aviator-style frame in acetate with a rubber Jeep tire print detail on the titanium flex temple, while Metro is a single-bridge aviator style with a Jeep fender-inspired temple detail. Cove is a square acetate frame with a rubber Jeep tire imprint and Canyon is a navigator shape with a Jeep fender temple detail. The range is available in classic Jeep Wrangler colours, including Firecracker Red and Ocean Blue.
“When the Jeep brand was looking for a sunglass partner, we knew that our best-in-class polarised lens technology would be what set us apart,” commented Rēvo CEO Cliff Robinson. “As a Jeep owner myself, we are beyond excited to have the opportunity to work with one of the most iconic brands in the world.
“We’re so proud of the collection, our product team seamlessly incorporated an array of signature Jeep details and elements into the collection and coupled with Rēvo’s amazing lens clarity, this is an incredible fusion of two great American brands.”
