US. Airport wellness company Be Relax is previewing a ‘mini spa experience’ that will showcase its new product innovations at the 2020 Airport Experience (AX) Conference in Denver.
The conference will take place from 1-4 March(booth 1007).
According to the company, the AX Conference is an opportunity to introduce the travel retail world to the brand’s revamped identity and customer loyalty approach.
Be Relax will be presenting new wellness innovations from its latest travel accessories and massagers range. Some highlights include the Body Therapy Cordless Massager, the 3-in-1 Face Cleanser, and the Neck Therapy Cordless Massager. It will also showcase the market’s first inflatable travel pillow with massage heads.
As part of its commitment to ‘caring about people and the planet’, Be Relax has also announced collaborations with French organic cosmetics brand Huygens and Vegan nail polish company Emma.
Both ethical beauty brands will be displayed at the booths, as guests receive complimentary massages and manicures.