QATAR. Qatar Duty Free has opened the first ‘Made-to-Measure’ Penhaligon’s boutique in travel retail at Hamad International Airport.
Located in the airport’s main retail atrium, the concept allows customers to combine different base perfumes and essences with a Penhaligon’s fragrance expert to create their own scents. The fragrances are then packed in a customisable Penhaligon’s signature 100ml bottle that comes with a certificate of authentication.
Qatar Duty Free Senior Vice President Bruce Bowman said: “We are very pleased to reveal the Made-to-Measure concept at Qatar Duty Free. The boutique offers travellers a chance to indulge themselves or buy a meaningful gift. We are delighted to offer our customers memorable experiences, ensuring that their journey is one to remember.”
Perfumers 1870 Chief Executive Officer Lance Patterson said: “We are delighted to be able to offer customers our Penhaligon’s Made-to-Measure experience for the first time in Hamad International Airport. The Middle East, and Qatar in particular, are of enormous importance to our business. It is wholly appropriate that the Made-to-Measure service should be Penhaligon’s first global exclusive within the travel retail sector.”
