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INTERNATIONAL. Authentic Brands Group (ABG), owner of a global portfolio of fashion, sports, celebrity, media and entertainment brands, and Global Brands Group today announced the signing of a long-term licensing deal for US fashion brand Jones New York.
Under the agreement, Global Brands will design, produce, and distribute Jones New York products across multiple categories, including womenswear, menswear, childrenswear, accessories and footwear. ABG said it is developing an omni-channel marketing strategy in a bid to activate the brand with new creative, messaging and key initiatives across all media channels including social, digital, print, out-of-home, in-store and public relations.
Jones New York currently generates retail sales of around US$1 billion across department stores in the USA as well as key international markets including Canada, Europe, the Middle East, and Latin America.
The first range of Jones New York products produced in collaboration with Global Brands will launch in Fall 2016.
ABG Chairman and Chief Executive Officer Jamie Salter commented: “We are very pleased to be partnering with Global Brands, as their extensive design expertise, prominent retail relationships, and global distribution capabilities will be instrumental in helping Jones New York reclaim its position as the leading professional, tailored brand.”
Global Brands Group President Dow Famulak said: “Jones New York has established a firm position as a popular and well-regarded American brand. We are excited to leverage Global Brands’ strong retail relationships, innovative design skills, and distribution across all of our diverse product categories, and intend to work closely with ABG to distribute Jones New York products through various retail channels.”
