 |
Red hot Raspberri? Absolut-ly. The vodka brand’s latest top-selling flavour variation debuts with DFS |
SWEDEN. Swedish vodka powerhouse Absolut is launching Absolut Raspberri into Asia Pacific travel retail this month.
The flavour, introduced in US travel retail last year, will be unveiled by airport concessionaire DFS Group at Singapore Changi Airport to coincide with the TFWA Asia Pacific show in Singapore.
“The launch looks promising. We have had a very good response launching Absolut Raspberri into the global travel retail market,” said Anders Olsson, Director Global Duty Free at V&S Absolut Spirits, the brand owner of Absolut. “DFS is launching the product during the TFWA show and will give customers attending the show a great opportunity to view how we can work with a product like Absolut Raspberri on in-store promotions.
“Our dedicated distributor, Maxxium Global Travel Retail, has done an extraordinarily good job in the region. The latest example is this launch, running throughout May at the DFS store in terminals one and two. Travelling consumers have the opportunity to taste several fresh Absolut Raspberri cocktails and also get recipe folders as they depart Singapore. It is a great opportunity to encourage the consumers prior to the purchase.”
Buyers can visit Absolut at The Maxxium Global Travel Retail stand (HS 20) at TFWA Asia Pacific. For details, contact Anders Olsson, V&S Absolut Spirits, Årstaängsvägen 19a, SE- 117 97 , Stockholm, Sweden; tel: +46 8 744 7000; fax: +46 8 744 7320 fax; email: anders.olsson@absolut.se.
MORE STORIES ON ABSOLUT VODKA
Absolut confirms its peachy outlook for flavoured vodka segment – 28/02/05
Absolut Vodka shipments up +5% in 2004 – 01/02/05
Absolut Vodka looks for fruitful gains in duty free with launch of Raspberri flavour – 07/09/04
V&S Group unveils new exhibition approach as it brings a new Level to duty free – 21/04/04
