SWEDEN. V&S Absolut Spirits is introducing a new multimedia advertising campaign for Absolut Vodka in the US domestic market that aims to “confirm the leadership of Absolut Vodka as The Absolute Vodka”, the Swedish brand owner said.
“The Absolute Vodka” campaign will appear on television, in print magazines and online, and aims to introduce the brand to a new and growing group of vodka drinkers in the US. The interactive nature of broadcast and online is designed to capture in-the-know consumers, the company added.
Two 30-second television spots will debut on US cable channels, while online media and print will roll out in February magazines and websites. The new ads will co-exist with and build on the brand’s existing campaign, the brand owner said.
The Absolute advertising campaign will be launched first in the US, the brand’s largest market and the market where Absolut Vodka was first sold and advertised.
“We will consider other markets in due time,” explained Michael Persson, Brand Director of Absolut Vodka.
The broadcast ads illustrate a collage of absolute moments and icons that define modern culture. Images include The Absolute Morale Booster (Marilyn Monroe singing for US troops) and The Absolute Road Trip (first manned trip to the moon). The print ad features an Absolut Vodka bottle levitating over a colour-block table with copy that reads The Absolute Vodka – with the image denoting an exclamation point.
The first print advertisement for the The Absolute Vodka campaign is available on www.absolut.com
For details, contact Michael Persson, Brand Director, Absolut Vodka, tel: +46 8 744 72 83, email michael.persson@absolut.se
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