Pernod Ricard Travel Retail Americas is partnering with Dufry for an #Absolutadventure promotion at Las Vegas Airport.
The pop-up outlet, running until 9 December, highlights ‘cocktail culture’ and the relevance of home entertainment and at-home cocktails. Passengers are encouraged to sample Absolut products and take part in the #Absolutadventure photo experience to snap, post and tag their destinations.
The promotion aims to drive category sales, footfall and brand loyalty. It focuses on pairing two-ingredient cocktails (Absolut and ginger beer for an Absolut Mule and Absolut Soda) and features Absolut Citron, Mandarin and Original. A price promotion offers two bottles of Absolut for US$35.
An Absolut t-shirt is offered as a GWP and travellers posting on #Absolutadventure receive magnets.
