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The new Absolut bottle will be distributed worldwide in Fall/Winter 2015 |
The Absolut Company has teamed up with global brand agency Brand Union to introduce a fresh new design for the iconic Absolut vodka bottle, which will be distributed worldwide in Fall/Winter 2015.
Building on the original design first launched in 1979, the new bottle features an updated two-line logo, a new Swedish-style script, redesigned medallion, reduced glass weight and a new brand signifier on the back.
The new seal also features a portrait of Absolut Founder Lars Olsson Smith, while the iconic shape of the bottle has been adapted to have more clearly defined shoulders, a straightened neck and body, and a flattened bottom.
The collaboration with Brand Union brought together a group of creatives including calligrapher Luca Barcellona and illustrator and engraver Martin Mörk, who each added their mark to the new bottle.
Absolut Global Brand Strategy Director Peder Clason said: “The Absolut bottle has been iconic for several generations; now it’s time to make the next bold statement for Absolut. Our goal has been to transform an already perfect bottle to make it even better. We were extremely privileged to work with the very best creatives within their discipline. The new bottle maintains everything that is Absolut vodka – bold, original and creative, making it ready to face to future.”
Absolut Global Design Strategy Manager Caroline MörnÃ¥s said: “Absolut is a bold, creative brand and for some time we have wanted to reignite both those aspects in our already iconic bottle design, renewing the creative expression of our most visible product.
“Through the recent redesign of our flavour range, we gained the confidence to implement a level of detail in our collaborators’ work in a way that previously would not have been possible. The end result is true to Swedish design tradition where every part has a purpose and is executed in a simple but elegant way.”
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The new seal features a portrait of Absolut Founder Lars Olsson Smith |
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A brand signifier on the back of the bottle adds a bold, new short hand for Absolut |
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The bottle’s new script has been designed with a distinctive Swedish style |
