UAE. Abu Dhabi Duty Free has launched a major summer Gold promotional campaign running from 1 August through 30 September in all terminals at Abu Dhabi International Airport.
The promotion is based on an instant “˜Scratch & Win’ mechanism with a total of 3.5kg of gold to be won in various weights. There are 123 prizes available.
Abu Dhabi Duty Free customers have the opportunity to win the gold prizes when they shop or dine at Abu Dhabi International Airport. Customers must spend either AED150 (currently US$41.80) on food and confectionery, or AED500 (US$136) on perfumes and cosmetics to receive a scratch card for their chance of an instant win.
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Golden moments at Abu Dhabi Duty Free |
As part of the campaign, Abu Dhabi Duty Free stores and the event zones are decorated with a gold theme, and sales staff are wearing traditional Emirati gold accessories to enhance the look and feel of the campaign.
Abu Dhabi Airports Acting Chief Commercial Officer Dan Cappell said: “This promotional campaign is another great initiative from Abu Dhabi Duty Free and forms part of our ongoing commitment to delivering value-added promotions and entertainment for our customers.
“The promotional campaign is supported with multiple product offers that reflect the real value of duty free shopping. We anticipate that there will be over 250,000 qualifying transactions over the course of the Gold promotion which will increase penetration, conversion and average spend across our business.”
