Accolade Wines has added six Australian wine brands to its portfolio for the TFWA Asia Pacific Exhibition & Conference in Singapore next month (B2 J5).
The new brands – Petaluma, Croser, St Hallett, Knappstein, Stonier and Tatachilla – come from some of Australia’s most renowned wine regions, including Adelaide Hills, the Barossa Valley, McLaren Vale and the Mornington Peninsula.
Accolade Wines Commercial Director Rupert Firbank said: “We have been experiencing significant growth in global travel retail and domestic markets over the past six years. This has been supported through the acquisition of up-and-coming brands that have allowed us to expand our global footprint and add a great breadth to our portfolio.
“Our previous acquisitions of Geyser Peak in the United States, Grant Burge Wines in Australia, Mud House in New Zealand and Vina Anakena in Chile have been hugely successful, so we are confident that these new additions will add another dimension for our customers.”
Firbank said TFWA Asia Pacific provided an “ideal opportunity” to introduce the new wines to the company’s Asian partners.
“Being able to sit down face-to-face with them makes a big difference in being able to fully explain the story behind each brand. We invite visitors to the show to come and experience our exciting new wines and our current brands, most notably Hardys wine, which is fast approaching its 165th birthday.”
