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The new Acqua di Parma corner at Rome Fiumicino Airport |
ITALY. Luxury brand Acqua di Parma has expanded its travel retail presence with the opening of a new corner in Rome Fiumicino Airport Terminal 3.
The 45sq m Acqua di Parma space joins a high-class range of luxury brands situated at a high passenger traffic point in T3. It offers a perfect synthesis between high-quality service and the excellence of exclusively Made in Italy products, according to Acqua di Parma.
This presence in the main national airport confirms the link with the brand’s Italian origins and also offers a strategic position in one of the busiest European terminals, the company noted.
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The space reflects characteristics of boutiques in Paris and Milan |
The brand describes the space as intimate and luxurious – said to reflect its downtown boutiques in Milan and Paris. The corner also features a three-dimensional pyramid constructed with Colonia bottles, the brand’s iconic fragrance.
The space boasts personalised services such as help with choosing fragrances, as well as advice for male travellers on the Collezione Barbiere and techniques for achieving an impeccable shave.
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A significant area is devoted to the leather accessories that make up the Tournée Weekend Collection – said to be ideal for relaxing moments- and Tournée Business – designed to meet the demands of work-related travel.
The leather creations that make up the Gli Esclusivi Collection, such as the iPhone and iPad cases, have been exclusively designed for the world of business and travel.
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