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UK. AdGroup has appointed UK supplier of Out of Home solutions Primesight as the preferred bidder for AdGroup’s airport advertising specialist Eye Airports.
The deal, subject to successful completion, would add some of the UK’s busiest airports including London Gatwick and Manchester to Primesight’s portfolio of Out of Home advertising sites.
Last year, Eye Airports announced its “˜Redefining Airports’ project, a £8 million (US$12.9 million) investment in advertising media and technology across its UK airport portfolio.
AdGroup Managing Director Andrew Walker commented: “I’m proud of the impact that Eye Airports has made on the UK airport advertising industry. However, to achieve its full potential, I believe it needs to be part of a larger and broader-based Out of Home group that can build on what our superb team has already achieved. Primesight’s culture and aspirations, along with its understanding of the Eye Airports offering, make it the ideal partner. They share Eye Airports’ passion to take airport advertising to the next level.”
Primesight Chief Executive Naren Patel said: “We are extremely excited about this opportunity. Eye Airports is a unique chance for us to gain a significant presence in the UK airport advertising sector. Airport advertising is great at reaching an upmarket audience in an environment that is perfect for developing digital products and ideally placed for mobile and Out of Home interactivity.”
