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Aerin Lauder announces the launch of her new luxury lifestyle brand |
US. The Estée Lauder brand has announced a new collaboration with Aerin Lauder and AERIN LLC, her new luxury lifestyle brand. The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters. Terms of the agreement were not disclosed. AERIN LLC is a stand-alone company wholly owned by Aerin Lauder.
Under the arrangement, Ms Lauder will continue to be actively involved in the Estée Lauder brand, serving as Creative Consultant and becoming its Style and Image Director. She will also continue as the brand’s Global Ambassador and Spokesperson, a position she has held for many years. Ms. Lauder will also remain a member of The Estée Lauder Companies Board of Directors, which she joined in 2004.
Ms Lauder said: “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as Global Brand Ambassador and Spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand.
“As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”
The Estée Lauder Companies Executive Chairman William P. Lauder noted: “Aerin embodies the entrepreneurial spirit which led to the creation of our company. I am excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. I am also delighted that as its Creative Consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and work with us as we establish the AERIN beauty business.”
The Estée Lauder Companies President and Chief Executive Officer Fabrizio Freda added: “I am so grateful for all of Aerin’s fantastic contributions to our Company and am delighted that she will continue to be an active part of the Estée Lauder brand. I wish her the very best in achieving her dream as she is incredibly talented and truly deserving.”
Estée Lauder Global Brand President Jane Hertzmark Hudis commented: “Aerin’s contributions to the creative vision for the Estée Lauder brand have been extraordinary and helped lead the brand into a new era of growth and success. As she launches her new venture, we are very excited that she will continue as Global Ambassador for the Estée Lauder brand and serve as its Style and Image Director. We also look forward to working with Aerin to introduce the AERIN beauty collection.”
ABOUT AERIN LAUDER: Prior to this announcement, Aerin Lauder was Senior Vice President, Creative Director for the Estée Lauder brand from July 2004, having served since 2001 as its Vice President of Global Advertising. She previously spent four years as Executive Director, Creative Marketing, helping to define and enhance the Estée Lauder brand image. Prior to 1997, she was Director, Creative Product Development for the Estée Lauder brand. Ms Lauder joined the Company in 1992 as a member of the Prescriptives marketing team. She has served as a member of the Board of Directors of The Estée Lauder Companies since 2004.
