FRANCE. Aéroports de Paris (AdP) has unveiled a deeply ambitious extension of its food & beverage offer at Charles de Gaulle and Orly airports. The Parisian airports operator also revealed that it is opening the first Daily Monop (a popular French convenience store chain) at an airport.
AdP said that 50 “brand new or renovated” sales outlets will be open by the end of 2013, following a strategic review of the company’s F&B offer. Ten new operations have already been introduced.
A strategy “focused on diversity and quality” will result in new brands such as Daily Monop, Caviar House & Prunier, McDonald’s, Mariage Frères and others.
AdP said that its “new and ambitious” restaurant strategy is firmly focused on quality and based around four “pillars”:
– a new brand strategy
– more spacious sales outlets
– multiple operators in the same terminal
– a new contractual relationship, with the emphasis on quality performance.
By the end of 2013, 50 outlets will be either built brand-new or completely renovated, AdP confirmed. “We want to provide our customers with a quality service by applying each brand’s best standards in each outlet,” said Deputy CEO François Rubichon.
“Whether in terms of the offering, setting or brand diversity, we want to make sure we meet all of our customers’ expectations, so we decided to invest almost €18 million to renovate our outlets between 2010 and end 2013.”
Passengers will also be able to enjoy more spacious outlets, where each brand’s particular identity can be best presented, AdP said.
To meet the expectations of passengers looking for greater diversity and quality in the terminals, AdP has decided to expand the competition within each terminal and implement an incentive scheme in the form of bonuses and penalties.
“Every year we carry out nearly 5,000 mystery visits to airport bars and restaurants. From now on if an outlet achieves good results, it may receive a bonus,” said Rubichon.
ORLY AIRPORT WELCOMES DAILY MONOP
The first Daily Monop opens on 11 May, at the Arrivals level of Orly Airport’s Terminal West.
The180sq m outlet will give centre stage to “ultra-fresh products”, AdP said. It will have seating capacity for 100 passengers to enjoy a wide product range including sandwiches, salads, soups, dairy products and fresh fruit juices.
“Daily Monop’s arrival at Paris Orly Airport is a perfect illustration of our new strategy: a well-known brand that enjoys consumer recognition, offering fresh, quality products and a varied price range,” said Marketing, Retail and Communications Director Pascal Bourgue.
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EXKI
Two new Exki outlets have just opened at Orly: one in Terminal South, the other in Terminal West. Exki offers natural, fresh products to suit all times of day. Some products, such as bread, quinoa, lentils and milk, are organic.
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The menu features less mayonnaise and more tapenade olive spread, légumaises (vegetable and spice-based sauces concocted by Belgian chef Franck Fol) and fresh pesto, all of which have a high vegetable and low fat content.
ILLY
This Italian café already had one outlet in Hall 1, and has just opened another in Hall 3 of Orly Airport’s Terminal West. Passengers can sample the full range of coffee recipes and Italian specialities that make up the espressamente illy product range around the world.
MCDONALD’S
Located in the public area of Orly Terminal South, the new McDonald’s restaurant provides a tailored offering for travellers combined with the brand’s most innovative ideas, including table service, automated ordering terminals, newspapers available in paper or iPad version, and a children’s play area.
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The restaurant has made several changes to meet the specific needs of airport customers: it will be open from 5am to 10pm; it features information screens showing flight arrival and departure times; trained hostesses are on hand at the entrance to provide information to passengers; and special luggage storage areas have been provided. Passengers can also recharge their portable devices at every restaurant table.
“As soon as we entered into discussions with McDonald’s, it was clear that we both wanted to offer our customers a different type of restaurant, in the spirit of airline lounges, specially adapted to suit airport customers,” said AdP Retail Director Mathieu Daubert. “And the icing on the cake is that this new space gives passengers a fabulous view of the airport tarmac, from a terrace seating nearly 70 customers.”
CHARLES DE GAULLE AIRPORT
BERT’S
At the start of the year Terminal 2F of Paris Charles de Gaulle Airport gained a Bert’s outlet.
Located on level 1 of the international peninsula (2F2), and open between 6am and 11pm, this 180sq m outlet offers the public a “comprehensive and varied range of toasted and club sandwiches, salads, wraps and desserts”, AdP said.
BRIOCHE DORÉE
This new outlet – located in Terminal 1, not far from the CDGVAL airport shuttle service (Departures level) – offers
quality products prepared and cooked on the spot.
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La Brioche Dorée provides a wide and varied range of pastries, sandwiches, pies and cakes, all prepared and cooked before the public.
STARBUCKS
The second Starbucks outlet at Charles de Gaulle Airport (after T1) opened at the beginning of the year in the public area of T2D.
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Passengers can relax in a lounge area offering a panoramic view over the airport tarmac.
FOOTNOTE: The Moodie Report is the only airports-related media to have a specific focus on food & beverage. Besides our popular Food & Beverage page, the company also owns and organises the Airport Food & Beverage Conference & Awards, first held in Manchester this January. An announcement on the follow-up 2012 event will be made next month.
ABOUT AÉROPORTS DE PARIS
Aéroports de Paris (AdP) builds, develops and manages airports including Paris Charles de Gaulle, Paris Orly and Paris Le Bourget.
With 83.4 million passengers handled in 2010, AdP is Europe’s second-largest airport group in terms of airport passenger traffic and the European leader for freight and mail.
AdP is pursuing its strategy of adapting and modernising its terminal facilities and upgrading quality of services, and also intends to develop its retail and real estate business. In 2010, the group revenue stood at €2,739 million and the net income at €300 million.
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