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“Air Canada has been committed to its duty free programme, allowing us the latitude to try new and innovative ways to stimulate and grow the business“ |
Benny Klepach CEO DFASS Group |
CANADA. DFASS Group, the world’s largest global inflight duty free specialty retailer, has agreed a new three-year agreement with Air Canada.
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The airline, Canada’s largest full-service carrier had conducted a “rigorous” RFP [Request for Proposals, DFASS said. DFASS has worked in partnership with Air Canada for nearly ten years.
Under the newly extended contract, DFASS said it will use its wide network of brands and product resources to continue to “uniquely merchandise” the Air Canada Boutique, appealing to the needs and desires of the Air Canada customer.
Numerous factors were evaluated within the RFP, including information technology, creative sales & marketing plans and access to prestige products, as well as a global operational infrastructure. Air Canada Vice President of Marketing Craig Landry said: “DFASS Group has the unique ability to balance product, price and technology to deliver a powerful inflight duty free programme.”
“Air Canada has been an important partner for DFASS Group and we are pleased to continue the relationship,” said DFASS Group CEO Benny Klepach. “Air Canada has been committed to its duty free programme, allowing us the latitude to try new and innovative ways to stimulate and grow the business. This type of partnership is integral to the success of any inflight programme.”
Saul Hyatt, DFASS Americas President and COO – EMEA said: “DFASS has developed strategic sales and marketing plans that have identified areas of tremendous opportunity for our customers.
“This extension of the current DFASS relationship with Air Canada demonstrates that DFASS continues to deliver for its airline partners.”
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DFASS has identified areas of tremendous opportunity for customers including Air Canada, says DFASS Americas President and COO – EMEA Saul Hyatt |
