Air-Val International, a new exhibitor at next week’s TFWA Asia Pacific Exhibition in Singapore (Stand: B2 K6), has expanded its duty free portfolio to cater to the growing demand for children’s fragrances.
The company’s offer now includes Star Wars, Frozen, Paw Patrol and Minions brands.
“Travel retail is an exciting market for Air-Val International,” the company stated. “Children’s perfumes and gift sets are increasingly present in airport shops and airline carts, especially when carrying the essence of children’s favourite characters such as Elsa and Anna, the Minions or Paw Patrol heroes.”
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The Star Wars edt gift pack comes with a travel handy water bottle |
New brands and formats include the Star Wars edt gift pack, which includes a water bottle, and Paw Patrol which is presented in a round tin.
“Colourful and innovative packaging is also key to appeal to little passengers, but the safety of the perfume on their children’s skin is what convinces parents,” noted Air-Val International.
Air-Val International Travel Retail Manager Barbara Zarco said: “We are thrilled with our sales increase in 2015, offering top brands such as Frozen and Minions. We anticipate the same boom with our new and creative Star Wars and Paw Patrol products in 2016. Children’s fragrances is a growing category and now an unavoidable segment for travel retail.”
Air-Val International creates, manufactures and distributes perfumery products under licence of many international brands, including Disney, Mattel, Marvel, EOne, Nickelodeon, Rovio, Universal, Lucasfilm, King, FC Barcelona and Real Madrid. Its portfolio includes more than 300 perfumery and personal care products for children, teenagers and adults. Air-Val International sells in more than 80 countries across five continents.
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Minions and Paw Patrol: top brands in Air-Val International’s portfolio for Singapore |
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