INTERNATIONAL. Airport customer experience specialist Airport Dimensions is collaborating with American investment bank and financial services company JPMorgan Chase to bring a new airport lounge brand to customers.
Called Chase Sapphire Lounge by The Club, the brand is designed to reimagine a core part of the journey and to offer new experiences tailored to the needs of the discerning traveller.
Locations will be announced in select markets over time.
Airport Dimensions CEO Mignon Buckingham said: “This partnership further strengthens Airport Dimensions’ position as the innovative force in improving the airport experience and driving non-aeronautical revenues for airports.
“Our unrivalled insights into what specific passengers are looking for and our understanding of both the physical and digital environment allows us to build an offer that is tailored to customer’s needs. This, coupled with JPMorgan Chase’s reputation for providing customers with unique and exceptional value, notably through the popular Chase Sapphire brand, will result in a unique and elevated experience.”
This latest strategic partnership builds on Airport Dimensions’ recent successes in expanding its offers to enhance the airport journey for global travellers. Among these are the introduction of sleep pods and cabins through the acquisition of ONGROUND Hospitality and the Sleep Lounge brand sleep ’n fly in the Middle East, an offer that will be expanded into other key global travel markets shortly.
The company has also deployed the latest technologies to enhance physical experiences. For example, it invested in driving revenue growth for airports and increasing traveller satisfaction with the launch of ecommerce and passenger loyalty platform Connecta.
Airport Dimensions has seen significant recent growth of its US network, with new The Club lounge openings confirmed at locations including Cleveland Hopkins International, Charlotte Douglas International and San Francisco International airports.
About Airport Dimensions
Collinson-owned Airport Dimensions designs, builds and operates airport spaces for lounge and other experiences, and is one of the fastest-growing global lounge operators in the world. It has a network of 28 airport lounges and experiences at major airports across the US, UK and Middle East, including Atlanta, Dallas Fort Worth, Gatwick, Heathrow, Dubai and Hamad International airports. A further seven lounges are in development.
In 2020 Airport Dimensions expanded its physical offering for travellers with the acquisition of ONGROUND Hospitality and the Sleep Lounge brand sleep ’n fly and enhanced its digital experiences with the launch of ecommerce and relationship management platform Connecta.
Under its brands The Club, Club Aspire, and sleep ’n fly, Airport Dimensions provides a range of hospitality services tailored to various passenger needs. It also develops value-added airport experiences for over 50 airport and airline partners, including Cathay Pacific, Emirates, Lufthansa and Air China.
The Moodie Davitt Report has launched a new publication titled Airport Consumer Experience, in association with Airport Dimensions, dedicated to airport guest services and experiences. To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Airport Customer Experience’. All stories are permanently archived on the Airport Consumer Experience page on this website. |
