JORDAN. Airport International Group (AIG), the Jordanian company responsible for the redevelopment, expansion and operation of Queen Alia International Airport (QAIA), has confirmed its commitment to join the King Hussein Cancer Foundation’s “relentless” fight against cancer.
In partnership with the King Hussein Cancer Foundation (KHCF) and Center (KHCC), AIG has started a campaign highlighting the importance of raising public awareness on the early detection of cancer.
Throughout October AIG designated airport branding spaces for the Jordan Breast Cancer Programme (JBCP), distributed informative flyers at QAIA, and booked screening exams for its female employees.
The company showed awareness and moral support for breast cancer patients by displaying the campaign’s globally-recognised pink ribbon symbol at the airport’s entrance, while its staff wore pink ribbon pins throughout the month.
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Pink for progress in the relentless fight against the scourge of breast cancer |
In November, as part of AIG’s ongoing Corporate Social Responsibility initiatives aimed at empowering local communities living in the vicinity of the airport, the company is sponsoring KHCF’s outreach programme in Al Jizah and Zizya. It is conducting awareness lectures and providing women with free screening exams for the early detection of breast cancer.
KHCF Coin Collection boxes are also available year-round at QAIA to help raise funds for the Foundation.
In an agreement signed with KHCF Director General HRH Princess Dina during a visit to QAIA, Airport International Group CEO Kjeld Binger enrolled AIG’s employees in KHCF’s non-profit Cancer Care Programme (CCP) in return for a minimal annual subscription fee that will be covered by the company. CCP provides cancer care coverage and guaranteed treatment at KHCC, described as one of the top cancer centers in the world.
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King Hussein Cancer Foundation Director General HRH Princess Dina and Airport International Group CEO Kjeld Binger celebrate the new agreement |
Expressing her appreciation for AIG’s continuous support, HRH Princess Dina Mired said: “I would like to thank AIG for supporting our mission in the fight against cancer, which reflects their deep understanding of the importance of helping non-profit organisations and for being a positive role model for other companies in Corporate Social Responsibility.”
Binger commented: “The King Hussein Cancer Foundation’s relentless fight against cancer in all of its forms is an admirable endeavour, and one that AIG is fully committed to supporting.
“Through our involvement in JBCP, we hope to help create a well-informed society and enable women to overcome breast cancer in its early stages. We look forward to building a long-term partnership with the Center and collaborating on other projects in the future.”
