USA/VIETNAM. Alfred Giraud has extended its presence to DFS’s global network at New York John F. Kennedy, Los Angeles and San Francisco international airports, with planned expansion to Hanoi and Ho Chi Minh airports.
The French malt whisky brand first collaborated with DFS Group for the Masters of Wines & Spirits 2023 exhibition in Macau.
DFS unveiled a renovated wine & spirits multi-boutique concept zone at the T Galleria by DFS Macau, Shoppes at Four Seasons. The Alfred Giraud whisky portfolio is part of the in-store prestige brands line-up.
DFS Group President Global Merchandising Christophe Marque said: “DFS continues to push boundaries in securing a remarkable curation of wines & spirits for its annual Masters of Wines and Spirits event.
“During the Masters of Wines and Spirits’ 12th edition this year, DFS was proud to showcase a special release, the Une Odyssée from Alfred Giraud – France’s most-awarded whisky.
“The Une Odyssee was awarded 95 points by Whisky Advocate, further proving DFS’s passion for hand-selecting exceptional and highly awarded bottles to our discerning clients.”
Alfred Giraud Founder Philippe Giraud commented: “We are thrilled to partner with DFS, whether through their esteemed Masters of Wines & Spirits event or their top-quality travel retail outlets.
“This collaboration aligns perfectly with our strategy to distribute our limited production to carefully chosen locations in major international cities.”
The Masters of Wines and Spirits 2024 exhibition in a DFS store at Los Angeles International Airport Tom Bradley International Terminal featured Alfred Giraud’s latest release Une Odyssée from the Singular Collection.
The Masters of Wines and Spirits exhibition at T Galleria by DFS, Macau, City of Dreams, which ran until June end, also highlighted the exclusive edition.
Une Odyssée is a double malt French whisky aged in a rare and long-serving Cognac cask. The liquid features aromas of candied apricot and ripe grapes with a hint of very old Cognac.
Alfred Giraud Whisky Maker Gaétan Mariolle noted: “As soon as I dipped my nose into this exceptional cask, I was overwhelmed. The aromas were astonishing, memories came flooding back with the freshness of a new day.
“There was no question, this cask was destined for our very best whisky – all I had to do was wait and allow it to work its wonders. The result is outstanding. An unforgettable experience to savour and share with close friends and loved ones… it stays engraved on your memory like a song.” ✈
