MALDIVES. Alpha Airports Group’s Maldives retail arm, Alpha MVKB, has been granted exclusive distribution rights for Moët Hennessy in the Maldives. The initial three-year contract covers Moët Hennessy’s full range of premium Champagnes, wines and spirits.
The agreement reflects the “strong and productive business relationship developed with Moët Hennessy in the region”, said Alpha.
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Alpha MKVB can now market Moët Hennessy’s premium ranges to key resorts in the Maldives. |
The Moët Hennessy portfolio features top Champagne brands Dom Perignon, Krug, Moët Chandon and Veuve Clicquot; as well as a varied wine range including New World varieties such as Cloudy Bay, Cape Mentelle, Green Point and Terrazas. Hennessy Cognac, Belvedere Vodka and Glenmorangie Malt will also fall under the terms of the contract.
Moët Hennessy India & ISC Managing Director Ashwin Deo commented: “With their excellent business credentials and proven experience in this field, Alpha Retail was the perfect company to take on this contract. We trust their judgement implicitly and we are confident that they will have great success with our brands in this market.”
Alpha MKVB has a strong portfolio of brands in the Maldives and is the market leader in wines and spirits distribution in the country. Moët Hennessy products are already sold in the airport duty free shop, but the new contract entitles Alpha MKVB to market the premium ranges to key resorts in the Maldives.
Alpha Retail International Director Martin Petchey concluded: “We are delighted that Moët Hennessy awarded us with this exclusive contract. This strengthens Alpha’s position in the Maldives even further and allows us to offer an incredibly strong selection of fine champagnes, wines and spirits to our discerning customers.”
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