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Montecristo Filters |
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Montecristo Lights |
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Montecristo Lights carton |
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Montecristo Filters carton |
FRANCE. Montecristo is the name of Altadis’ new, super-premium blond cigarette, which is being internationally previewed at the TFWA World Exhibition in Cannes this week.
Visit the Altadis stand at Marine Village S7, where the duty free team is presenting this exclusive brand and special introductory offers for airports.
With the duty free launch of Montecristo, Altadis is extending its brand portfolio in the high-end segment, noted for its growth and broad international appeal, and limited number of products.
Beginning in early 2007, Montecristo will be available at selected airports in Western and Eastern Europe, the Middle East and Asia.
The new line will be marketed under international licence by Altadis, which owns a 50% stake in Cuba’s Habanos Corporacion, famed for its worldwide portfolio of distinguished brands.
Altadis said it chose the name Montecristo as it “rings with prestige and legendary images”. It will offer smokers a specially crafted 100% blend of the finest tobaccos, chosen for their distinctive aromatic flavour.
The company added: “A unique, refined styling will evoke the world of mystery and elegance that made the Count of Montecristo such a legend.”
For details, contact the Altadis Duty-Free team of Jean-Philippe Aucher, tel: +33 1 44 97 64 14, fax: +33 1 44 97 62 18, e-mail Jean-philippe.aucher@altadis.com or Lucie Dubuisson, tel: 33 1 44 97 63 67, fax: +33 1 44 97 62 18, e-mail lucie.dubuisson@altadis.com
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