Amber Beverage Group (ABG) has named Jak Tim Lee as Regional Commercial Director for Asia and Pacific, a newly created role in the company’s International Sales Department.
Lee is an experienced sales and marketing professional who helped lead the commercial success of several international brands in Asia Pacific.
He previously served as the Regional Manager for APAC at Proximo Spirits where he was responsible for brands including Jose Cuervo,1800 Tequila, Bushmills Irish Whiskey, Kraken Rum and others.
Prior to that, he worked for more than eight years at LVMH managing luxury and lifestyle brands. He also spent four years at Carlsberg Group.
Amber Beverage Group Chief Global Sales Officer Vangelis Smyrlis said: “Jak is a seasoned sales and marketing executive with experience working on several global brands. He is a great fit for our international sales team, and I welcome him to our ambitious Group. He is an entrepreneur with a proven track record in the Asia and Pacific area as well as being a spirits industry expert.”
Jak Tim Lee commented: “It is an absolute privilege and honour to be joining such a dynamic team at ABG. I’m truly excited about the future and great ambition the company has. I look forward to this new challenge and delivering positive results by unlocking the huge growth potential that awaits in Asia Pacific.”
His appointment follows another senior promotion announced by the company last week, with Claire Li appointed as Global Brand Director for Vodkas.
