INTERNATIONAL. DFS Group will present its tenth annual Masters of Wines and Spirits (MOWS) exhibition from late February to late April. It will take place at T Galleria by DFS, Macau, City of Dreams for the first time.
A curated collection of more than 100 rare and fine wines, spirits and Champagnes from 65 brands and houses, will be available for preview and purchase. Over this period, special activations and product displays will be showcased across the store.
The Masters of Wines and Spirits pop-up, which is open to the public and housed exclusively at City of Dreams Macau, will feature Cognac, Champagne, whiskey and wine display zones; each showcasing unique or exclusive pieces.
For viewers that seek to understand more product details, the origin, narrative or uniqueness of each lot, QR codes can be scanned next to each display, allowing guests to explore the full collection. In addition, The Masters Bar will be open throughout the months of March and April, bringing exclusive tastings, activations and guest bartenders.
“We are thrilled to present the tenth edition of our esteemed Masters of Wines and Spirits exhibition, and to introduce City of Dreams Macau as our host location for the first time, reinforcing our commitment to our China customers,” said DFS Group President Merchandising Christophe Marque.
“This anniversary event underscores DFS’ position as the finest curator in the travel retail industry, presenting yet another innovative and outstanding collection of rare products, many of which have been developed exclusively in celebration of this year’s Masters of Wines and Spirits.”
Known for its bespoke curation of products, the majority of which are limited edition or exclusive to DFS, Masters of Wines and Spirits celebrates industry expertise, as well as the knowledge of DFS’ merchant teams, who develop product specifically for Masters of Wines and Spirits.
Masters of Wines and Spirits is part of the DFS Masters Series, a signature programme of exhibitions around the world across DFS’ five pillars of luxury: wines and spirits, beauty and fragrances, watches and jewellery, fashion and accessories, and food and gifts.
