QATAR. Austrian crystal house Swarovski has unveiled a standalone boutique at Hamad International Airport with Qatar Duty Free (QDF), reinforcing its presence in the Middle East.
Officially opened on 8 December 2024, the 82sq m retail space introduces Swarovski’s ‘WonderLux’ retail concept to the region, offering an elevated shopping experience tailored for international travellers.
Dressed in blue, one of the key colours in the brand’s WonderLux concept, the store offers Swarovski’s jewellery, accessories and home décor collections.
The space is designed to encourage discovery, presenting a full assortment of Swarovski’s latest designs and hero pieces in an immersive setting.
The store is described as a “new retail landscape” for the brand in the Middle East and notably features the latest campaign with American acting and singing superstar Ariana Grande at the entrance.
Qatar Airways Group Chief Retail and Hospitality Officer Thabet Musleh commented: “Presenting pioneering and innovative concepts is what we do best at QDF, and the new retail space by Swarovski perfectly captures our vision of bringing regional firsts and world-class retail experiences for our travellers.
“This exciting addition isn’t just about luxury; it enhances Qatar’s promise to provide exceptional shopping experiences for visitors from around the world. A must-visit destination, the boutique promises to charm guests with its elegance and outstanding variety.”
“Swarovski’s new retail landscape is a celebration of our heritage of craftsmanship and design, delivering an unparalleled shopping experience,” said Swarovski Middle East, India and Southeast Asia General Manager Nasr Sleiman.
“This milestone marks our commitment to bringing our signature blend of innovation and elegance to the Middle East travel retail market.” ✈
