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China Duty Free Group’s new website is consumer-focused and packed with product and promotional information |
CHINA. The country’s leading travel retailer, China Duty Free (CDF) Group yesterday launched a new website and introduced a new corporate logo.
The website – www.cdfg.com.cn/cdf_en/ – (in English) is consumer-orientated as opposed to the dual business-to-business and business-to-consumer emphasis of its predecessor.
CDF Group Director Marketing Department Antonio Hao told The Moodie Report: “Previously our website was designed for both duty free shop operators and customers, so we included a lot of industry news, duty free policies etc.
“The new website is focusing on customers, and we are using it as a window to display our company and the brands we have.”
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Hao said the new site was much more customer friendly. “It’s easier for a customer to find where our shops are located; what products we sell; and what kind of promotions we have.
“The shop, product and promotion information is all easy to find and easy to read. The new website also looks very neat and luxurious, in line with the orientation of our company.”
Coinciding with the website launch, China Duty Free Group unveiled its new duty free logo. “We are planning to change all our duty free outlets’ shop fronts to the new logo within this year,” Hao told The Moodie Report.
The striking image features the letters CDF in black with a red stamp alongside – the Chinese characters inside the stamp mean China Duty Free.
The red stamp is highly symbolic of China. After writing a poem, a poet would traditionally leave his stamp on the completed work. Emperors throughout various dynasties also used red stamps.
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The Group’s new logo, while suitably modern, also evokes the spirit, culture and heritage of China |
As reported, China Duty Free Group is driving the biggest retail development period in its history – including the building of two major downtown stores on the holiday island of Hainan. The group has also been investing heavily in stores in provincial airports and land border crossings across China.
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