USA. Nordic drinks group Anora has once again partnered with Blue Caterpillar to showcase its spirits portfolio at the upcoming IAADFS Summit of the Americas (15-17 April).
Anora will be showcasing its Koskenkorva Vodka and liqueur range, as well as its Larsen and Nordic Spirits Lab brands.
Koskenkorva Vodka is a sustainable Finnish vodka brand made using sustainably sourced barley and Finnish spring water and produced using regenerative farming methods in the village of Koskenkorva. Anora Group will be highlighting the Koskenkorva Original, Blueberry, Espresso and Climate Action expressions at the Summit of the Americas.
Nordic Spirits Lab Gin, made with Akvavit botanicals, shares a lot of ingredients with gin, including coriander, angelica and lemon peel. Its key botanical, caraway or dill, gives it a distinctive flavour profile.
Anora Group has already made steps into the Americas market with Koskenkorva Vodka and Nordic Spirits Lab opening several doors in recent years.
Larsen Cognac boasts 100 years of heritage in Cognac making. The brand was founded by Jens Reidar Larsen in 1926 and offers the Larsen VS, Aqua Ignis, Larsen VSOP, Larsen XO, Larsen XO Reserve, Larsen VSOP Reserve and Larsen Viking Ship.
Anora Group Global Travel Retail Director Bo Madsen commented: “This marks our second year of collaboration with Blue Caterpillar, and we couldn’t be more delighted and proud of our partnership. Our journey together has been exhilarating as we bring the finest Nordic products to the world’s largest economy.
“Koskenkorva Vodka has successfully made its mark in the US market alongside Nordic Spirit Lab. Our future endeavours include expanding the presence of our products across the entire Americas in the coming years. As we embark on this extensive journey, we anticipate a remarkably promising future with Blue Caterpillar as our esteemed partner.”
Blue Caterpillar added: “We very much value the partnership with Anora and their people since its inception. We are proud to be partnering with the leading wine & spirits brand house in the Nordic region and a global industry forerunner in sustainability.
“Since the start of the business, we have been able to bring tons of innovation into the Americas market opening up new customers and bringing a taste of the Nordics into the region. Nordic Spirits Lab & Koskenkorva are fantastic brands to speak to a multitude of consumers in various regions.” ✈
