SINGAPORE. Global electronics brand Apple has launched its first full-fledged airport concept store at Changi Airport Terminal 3, where it is using EYE’s South Piersite Lightbox to promote the launch.
“EYE’s Piersite Lightbox has proven to be an effective medium in creating awareness for new Apple product launches at our ‘istudio’ store in T3,” said Grace Ng, Marketing Manager at Elush Retail, the premium retailer for Apple products at Singapore Changi Airport.
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The opening of ‘istudio’ is prominently publicised beside a traffic-heavy travelator at Singapore Changi T3 |
Said EYE Singapore General Manager Raju Bhakta: “The campaign message “˜Look Who Just Arrived’ is appropriate as it relates to arriving passengers and also draws attention to the new Apple products in its store.”
He added that EYE’s Piersite Lightbox could also create brand and product awareness to departing and transit passengers.
About EYE
EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. The company is a wholly-owned subsidiary of The Ten Group, which operates Australia’s TEN television network.
For details, contact Raju Bhakta, EYE Singapore General Manager, tel: +65 6854 7653, fax: +65 6854 7652, or e-mail: rajubhakta@eyecorp.com; or Janine Wood, EYE Group Marketing Director, tel: +612 8584 2222, fax: +612 9518 6066, or e-mail: janinewood@eyecorp.com.
Visit www.eyecorp.com.
NOTE TO AIRPORT COMPANIES: The Moodie Report is the only business intelligence service and industry media to cover all airport and airline consumer services, revenue generating and otherwise. Our coverage now includes new Inflight Entertainment (IFE) and inflight catering sections and we embrace all airport non-aeronautical revenues, including property, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams. Please send relevant material, including images, to Martin@TheMoodieReport.com for instant, quality global coverage.
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