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Flawless fragrance: Aramis Impeccable |
Aramis has introduced a new men’s fragrance called Aramis Impeccable. A 110ml limited edition edt, in travel retail it is available now in Tel Aviv, Dubai, Qatar and South Africa.
The scent is said to offer the “time-honoured masculinity” of Aramis, with a dash of unexpected freshness. The juice is composed around the rich essence of Moroccan cedar wood, black pepper, juniper berry and citrus zest.
The target market is the confident man who turns heads, leads the team, make the tough calls and proposes the toasts, according to the brand.
“A man doesn’t need a specific occasion to be impeccable,” noted Trudi Loren, Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “That’s what inspired Aramis Impeccable. We wanted men to have a sophisticated scent that carries a masculine familiarity in it, but that has also been updated for the modern challenges and triumphs that we experience today.”
The fragrance packaging aims to evoke a finely tailored tuxedo. The bottle is finished with the brand’s signature gold lettering.
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