US. Elizabeth Arden has expanded its Ceramide Plump Perfect with two new products: one skincare, the other colour.
Ceramide Plump Perfect Targeted Line Concentrate is described as a new treatment product with a narrow pen-style applicator tip, that delivers an intensive “improvement boost” to deep expression lines.
The product is said to work immediately, and over time with continued use. The formula contains sea algae extract for an instant line-softening effect, and concentrated Argireline, an ingredient that is claimed to gradually help diminish the look of deep expression lines and wrinkles.
Ceramide Plump Perfect Targeted Line Concentrate is a spot treatment, to be used in conjunction with the rest of Arden’s Plump Perfect skin care collection .
The product is rolling out now in the travel retail channel. The recommended domestic price point is US$65 for 15ml.
Ceramide Plump Perfect Makeup SPF15 combines the latest colour technology and skin care advances to deliver a line-diminishing foundation, according to Arden.
The product is said to visibly soften the appearance of fine lines, smooth imperfections and even out skin tone for a younger, more luminous look.
The formula also contains Argireline, plus vitamins A, C and E. It provides medium to full coverage. Arden has created a special two-tone foundation brush to aid application.
Ceramide Plump Perfect Makeup SPF15 is available in 10 shades and is priced domestically at US$39.50 for 30ml.
In other make-up news, Arden is set to introduce a new bronzing collection in April. The limited-edition line is called Bohemian Bronze.
Based on shades of spicy sepia and terracotta, highlighted with gold and pink, the range includes Sun Goddess Bronzing Powder, Double Intrigue Lipcolor, a new Color Intrigue eye shadow quad, gel eyeliner, a sheer body shimmer, nail lacquer and a Sheer Lights tinted moisturiser.
The recommended domestic price points range from US$10 to US$27.50.
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