USA. Areas has won a tender to operate six new food & beverage venues at Orlando International Airport. The outlets secured are estimated by the global travel restaurateur to be worth more than US$300 million over the ten-year contract duration.
The company said it will invest more than US$10 million to develop a combination of proprietary and local F&B brands over nearly 900sq m. The outlets are scheduled to open by 2026.
In Terminal 1, the company will open The Market, an Areas proprietary brand which will offer a wide variety of gourmet and retail products; SoDough Square, an Orlando brand known for its Detroit-style pizza; and Kelly’s, an Orlando original handmade ice cream shop.
Areas will roll-out three more venues in Terminal 4. They are Cabrita, a concept inspired by Peruvian cuisine and led by renowned celebrity chef Stephanie Izard; local cocktail bar Milkhouse; and Intercept Wine Bar, which will feature fine and sustainable wines from brands owned by NFL Hall of Famer and Orlando resident Charles Woodson.
The travel restaurateur noted Florida as a key market, the State in which it began its US operations in 2006 and is home to its regional headquarters. In addition to existing venues at Orlando International, the company also operates in Miami International Airport and the Florida Turnpike.
The new contract at Orlando takes Areas’ total US points of sale to over 150 for the first time. These locations are spread across ten major airports and 13 highway service areas, including, as reported, recent openings in Houston William P. Hobby Airport.
Areas said it has earmarked the US market as a strategic country for its future growth and international expansion. Today it counts for around 15% of the company’s global revenues, making this its third largest market behind France and Iberia (Spain and Portugal).
Areas CEO Oscar vela commented: “The Orlando tender demonstrates our intention to continue driving our international business and reaffirms the company’s investment in the American market, one of the key markets for the industry’s growth and the company’s priority objective over the coming years.”
With a presence in 11 countries, Areas now manages more than 1,900 restaurants and stores in Europe and the Americas. 
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