SPAIN/PORTUGAL. Areas has confirmed Sergio Rodríguez as its new CEO for the Spanish and Portuguese markets.
Rodríguez, who joined the food & beverage and travel retail company in 1996, will report directly to Areas Worldwide CEO Oscar Vela and will also be part of the Areas Worldwide Management Committee.
Vela said the appointment of Rodríguez as Areas Iberia CEO would “provide experience, determination and a clear results-oriented direction to the company to develop the solid strategic plan that we are promoting together with PAI Partners [the Paris-based private equity firm that acquired Areas in 2019]”.
Rodríguez began his career at Areas as a highway business director, before becoming the general director of Portugal in 2009. In 2014, he took charge of the Latin American market and in 2015 he became COO of the company’s USA division, and later CEO there. As reported, Carlos Bernal has been named as the new USA CEO.
In Spain, Areas has a presence in 562 outlets in service plazas, train stations and airports. The Spanish market represents 25% of the company’s sales volume worldwide and the specific business unit in Spain exceeds €550 million.
In Portugal, Areas provides service to 20 million clients each year in its 136 outlets in the country’s leading airports and highways.
NOTE: The Moodie Davitt Report also publishes FAB, the world’s only media focused on airport (and other travel-related) food & beverage. The FAB Newsletter is published every two weeks and The FAB eZine every month.
Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.
The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. FAB 2020 will be held in Istanbul on 23 and 24 June. Istanbul Airport will host the event, which will be a celebration not only of the best in international airport dining but also of Turkish cuisine and culture. FAB 2020 will be supported strongly by Tum & Ictur, the concessionaire managing 34,000sq m of food & beverage space at Istanbul Airport.
