DENMARK. L’Oréal Travel Retail has partnered with Gebr. Heinemann to unveil a holiday-themed Armani Beauty activation at Copenhagen Airport Terminal 1.
The Armani Beauty Holiday pop-up – running from 1 November to 31 December – showcases the brand’s fragrance, skincare and makeup offerings, all curated for holiday gifting.
The festive pop-up, inspired by the serene beauty of the Alps, features a pearly design, seasonal displays and exclusive products.
Upon entering the space, passengers are handed a blotter scented with a fragrance of their choice. Professional makeup artists are on hand to offer their services, including techniques for creating festive looks.
An interactive photobooth invites consumers to capture and share their holiday season look. At the postcard station, visitors can create personalised greeting cards featuring their holiday photos.
Following its debut at Copenhagen Airport, the Armani Beauty Holiday experience will be rolled out at key airports in Europe, the Middle East and Africa. ✈
