L’Oréal Travel Retail has introduced the Giorgio Armani Box pop-up store to travel retail, at Hong Kong International Airport.
The Armani Box, in Departures East Hall Level 6 North, was open throughout January. The concept launched in 2017 and has been featuring at domestic locations since.
The space features red walls and black lighting fixtures and a modern interior, in line with the brand’s DNA. An eye-catching giant red gorilla named Uri, created specially for the pop-up, welcomes guests to the area. The gorilla is a replica of a full-size gorilla statue that resides in Mr Armani’s Milan home.
For a limited time, customers were encouraged to take a photo with Uri and enjoy a free print-out as a souvenir of their make-up experience.
The Armani Box invited guests to try out the latest make-up products, such as Ecstasy Shine lipstick. Giorgio Armani Face Designers were also on-hand to provide expert, made-to-measure make-up services.
Limited-edition Uri tote bags and stickers could be redeemed with purchases, along with Giorgio Armani beauty product samples.
The Armani Box pop-up will open at Paris Charles de Gaulle Airport on 2 March.
